Back in 2011 I first wrote about pervasive communications and how one of the challenges it presented was chaos: “The challenge now is pervasive communication has become chaotic — the sprawl of communication mediums offer competing, yet similar functions. Conversations now leap among platforms…
As much as we think we’re approaching maturity in our ability to create multi-platform content we are still a long way from fully understanding the true potential. Back in the 50’s I Love Lucy was a groundbreaking television show. Among…
Back in 2011 I was trying to get a handle on the rapidly increasing velocity and agility of communications. Instagram was a new toy with a paltry market value south of $100 million, Android was changing the face of mobile,…
I was watching Twitter Co-Founder Biz Stone do an interview on a morning talk show recently. Just before the break they asked him about what he thought about the much maligned healthcare.gov debut. The response from Biz: “I think they should…
From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)
Here’s a lesson in managing corporate narrative in the age of pervasive communications.
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30,…
I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it. Let me…
Why do things trend? I’m trying to wrap my head around what is, for me, a very interesting question. I was recently involved in a well-meaning effort by some people with very large hearts to create awareness around what many believe…
So what exactly IS pervasive communications? I get that question a lot these days. I am starting a new series here dedicated to fleshing out what it means to me and, more important, what it could mean for you. One aspect…