This article first appeared as a guest post on Paul Greenberg’s ZDNET blog. It was a follow up to my post Brands, Narratives and Story Worlds. Many thanks to Paul for letting me tell my story. I know this post is long (twice my usual) but I hope it’s worth the trip. Entertainment and corporate … Continue Reading →
Tag Archives: Marketing
Is Real-time Engagement the new Real-time Marketing?
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new Black, Real-time Engagement is the new Real-time Marketing. The Importance of Real-time Engagement The online … Continue Reading →
5 Keys to a Solid Press Release
Writing a great press release isn’t always easy, but it doesn’t need to be complicated. Too often we think of a press release as the “announcement” and try to include far more than is necessary. In reality, the press release is just one element of a successful announcement. Over the years I’ve written many press releases … Continue Reading →
#Narrative: Throwing Bourbon On The Fire
From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions) … Continue Reading →
Looking Forward To 2013
Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it to the incredible people I connect with on a daily basis. As we continue to … Continue Reading →
Brands, Narratives and Story Worlds – Part 1
In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long as there have been things to sell and stories to tell. Marketing has traditionally shown … Continue Reading →
Social Media has leveled the playing field. What’s your game plan?
So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter? … Continue Reading →
Who’s Going To Read My Blog?
When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question. … Continue Reading →
Dark Matter and Invisible Thought Leaders
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader. … Continue Reading →
The Age of Influence
Whether you’re an employee or employer, business or entrepreneur, understanding influence is a critical success factor in the 21st Century. … Continue Reading →
