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Author: Alan Berkson

  • Customer Service

Double Postage From Aeropostale

  • Posted on September 13, 2010
  • by Alan Berkson

So, not only had Aeropostale customer service been curt and unapologetic, they were wrong!

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  • Marketing

The Age of Influence

  • Posted on September 13, 2010
  • by Alan Berkson

Whether you’re an employee or employer, business or entrepreneur, understanding influence is a critical success factor in the 21st Century.

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  • General

Death of Print Media

  • Posted on September 12, 2010May 26, 2017
  • by Alan Berkson

And that’s when it struck me. Here, truly, was the demise of print media.

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  • Leadership

The Age of Thought Leadership

  • Posted on August 23, 2010
  • by Alan Berkson

Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations  in the past few weeks surrounding the the value of social media that I figured I better write it down.…

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  • Social Media

Shout It From The Rooftops

  • Posted on August 10, 2010
  • by Alan Berkson

Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.

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  • Sales

Is It OK for me to watch my sales guy go down in a ball of flames?

  • Posted on August 4, 2010May 3, 2016
  • by Alan Berkson

Babe Ruth struck out 1,330 times, but he also hit a lot of home runs! If your sales people are not striking out, they’re probably only going after the “sure things” (aka the low hanging fruit).

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  • Social Media

4 Reasons I Like Twitter

  • Posted on July 29, 2010
  • by Alan Berkson

You can’t buy a Twitter follower list. You have to earn it.

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  • Customer Service

Good Security or Bad Security

  • Posted on July 26, 2010
  • by Alan Berkson

Just got this email from Verizon. My first reaction was why were they updating MY password? My second reaction was, how forward thinking to proactively address security issues.

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  • Marketing

Can’t We Make Webinars More Effective?

  • Posted on July 23, 2010
  • by Alan Berkson

When will sales and marketing departments realize that webinars can be so much more than Powerpoint presentations? It’s not about the technology anymore. The technology is out there and the audience is sophisticated enough to use it.

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  • CRM

Apply eBay Transaction Model to Customer Service?

  • Posted on July 21, 2010
  • by Alan Berkson

One of the principles of the Intelligist Group is the concept of Undiscovered Assets. During the weekly #custserv chat on Twitter hosted this Tuesday by Jeffrey Kingman and Marsha Collier I noticed a heated thread on getting feedback from customers. Here’s…

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