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Author: Alan Berkson

  • Humor

What IS That Thing?

  • Posted on July 21, 2010
  • by Alan Berkson

“What IS that thing?”

“Huh?” we replied, in unison.

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  • Marketing

A Chink in the Apple Armor

  • Posted on July 20, 2010April 24, 2016
  • by Alan Berkson

There’s a chink in the armor. A blemish on the Apple mystique. Rather than accept responsibility for a problem with his product and maintain it’s elevated status, he’s “lowered” Apple and the iPhone to the level of every other Smartphone.

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  • CRM

Back In Business

  • Posted on July 17, 2010October 26, 2011
  • by Alan Berkson

Ahh…finally! At last our Intrepid Hero can get back to focusing on the reason he’s in Alabama in the first place – assisting with the oil spill cleanup effort.

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  • CRM

Dell Saga: You Can’t Make This Stuff Up

  • Posted on July 15, 2010March 13, 2012
  • by Alan Berkson

So I got a call last night from our Intrepid Hero. He said I have good news and bad news. The good news is you have a new blog post. The bad news, let me explain…

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  • Social Media

Social Media is the New Water Cooler

  • Posted on July 14, 2010
  • by Alan Berkson

I am an collaborative worker. I have always worked in office environments where there is a free flow of conversation: work and personal. In a normal office environment you talk about your day, discuss work issues, joke about what’s happening in the…

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  • CRM

Customer Service: The Saga Continues…

  • Posted on July 12, 2010October 26, 2011
  • by Alan Berkson

What’s wrong with this? Social Media gets eaten up by the old school support system. Instead of contacting the customer and getting the story straight, this person read the notes in the system and fell in with the same false assumptions and misdirected conclusions. Engaging in Social Media doesn’t automatically make your CRM more effective.

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  • CRM

Shouldn’t Customer Service be a Marketing Opportunity?

  • Posted on July 7, 2010October 26, 2011
  • by Alan Berkson

How would Texas-native Michael Dell have responded had he known there was a Dell customer lending a hand in the Gulf cleanup who needed a little extra attention? What public relations opportunity was missed?

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  • Sales

Why is soccer so boring?

  • Posted on June 20, 2010April 18, 2012
  • by Alan Berkson

Nothing is inherently boring. Boredom represents a lack of understanding. Understanding is what creates interest, which creates excitement. All you need to do is create a desire to understand.

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  • Leadership

Leadership Lessons From Umpire Jim Joyce

  • Posted on June 3, 2010
  • by Alan Berkson

Jim Joyce may have gotten the call wrong, but he got it wrong for the right reason.

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