I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not the specific features of the individual products…
In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long…
Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this…
I recently asked the following question on the IBM for Midsize Businesses group on Linkedin as a basis for discussion and a means to crowdsource some tips and best practices for IT security: Security attacks often arrive unannounced, but a…
As usual, Fred McClimans got me to thinking with this blog post in a tweet: Are we witnessing the beginning of the profitability of Twitter AND the end of its present value? @berkson0 @nigelcameron — FRED MCCLIMANS (@fredmcclimans) June 30,…
My name is Alan Berkson and I’m a cloud-aholic. I Dropboxed my SkyDrive and CRM’ed my Evernote into my Google Apps mailbox. I’m a victim of cloud sprawl. Are you with me on this one? I am experiencing cloud application overload.…
Many years (decades?) ago, my father said to me: The world is going to end, not with a bang, but because no one will know how to fix anything anymore. I’m not going to to talk about the disposable society…
Technology makes life easier. And more often we are less aware of what we are giving away for that ease. Beyond the privacy concerns of the big social platforms, businesses are struggling with the confluence of pervasive communications, Big Data, consumerization of IT, privacy…
I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it. Let me…
Large enterprises have wrestled with massive amounts of data for a long time. As technology migrates out of the IT department and into the boardroom for many businesses, it’s creating complications and confusion in many areas. There is a rush…