What do social check-in’s have to do with “influence”? This was the basis for a recent conversation I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…
Tag: Social Media
This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman.…
There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…
One of the biggest challenges in selling professional services is dealing with buyers’ preconceptions of who is best qualified to help them. It seems most buyers want to find something more than someone who has done it before. They want…
So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?
A while back I wrote a blog called The Age of Thought Leadership. Sometimes, to define something, it helps to define what it is NOT, so I thought I’d have a little fun. I hope you take it in the spirit in which is was intended.
So, not only had Aeropostale customer service been curt and unapologetic, they were wrong!
Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations in the past few weeks surrounding the the value of social media that I figured I better write it down.…
Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.
You can’t buy a Twitter follower list. You have to earn it.