When I talk to senior management in companies, whether it’s marketing, PR or customer service, I like to ask about how they’re integrating social within their organization. I get a common refrain. There’s always a pause, followed by an explanation as…
While Real-time Marketing is considered nirvana for many brands, Real-time Engagement offers an ability to not only market to a fan base but to collaborate and engage with that community on an ongoing basis. If Real-time Marketing was 2013’s new…
From a minor tweet about the length of time it takes to char a barrel for making bourbon to a congratulatory tweet from KFC… How Maker’s Mark missed the mark with their brand strategy. (Note: Date sequences have been adjusted to highlight flows of conversations and threaded discussions)
Here’s a lesson in managing corporate narrative in the age of pervasive communications.
Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the…
I believe in serendipity. For some time now I’ve been puzzled by Pinterest. The massive popularity and implications of value proposition seemed to be tantalizingly out of reach. I get it now. Or, at least a part of it. Let me…
So, yes, a long time ago I applied for a job at CA. I recently received an email (see picture below) that said: Dear Alan, We noted your interest in CA Technologies career opportunities and that you’ve previously applied to…
I don’t want to talk about social media. I don’t want to talk about social business. I don’t want to talk about social enterprise. At least not in the context which many people seem to be using it these days. Businesses…
It’s a coming out party for data. We are recording data at historically unprecedented rates. Have you noticed you keep getting bigger storage devices and somehow continue to fill them up? You’re not alone. Not Your Grandparents Data For a long time…
There's a storm brewing in corporate circles. No, it's not about jobs, benefits or compensation. It's at the core of the nature of employment. It's setting the stage for a new kind of challenge, or perhaps, conflict. It has always…