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Tag: Social Media

  • Business Strategy

Turn On, Check In, Hang Out

  • Posted on August 1, 2011November 9, 2011
  • by Alan Berkson

What do social check-in’s have to do with “influence”? This was the basis for a recent conversation  I had with Fred McClimans of the McClimans Group. Check out Fred’s most recent post “Are We Ready to Add Cause to Social Check-Ins?” to get…

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  • Influence

Influence Measurement Optimization™ 2 – Rise of the Mathematicians

  • Posted on July 19, 2011July 20, 2011
  • by Alan Berkson

This is a follow up to my recent post Influence Measurement Optimization™. There was a lot of discussion surrounding the initial post, so I thought I’d expand on it a bit (with a little nudge from Jonny Bentwood of Edelman.…

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  • Business Strategy

Influence Measurement Optimization™

  • Posted on June 4, 2011August 2, 2011
  • by Alan Berkson

There’s lot’s of discussion – pro and con – about trying to measure influence, particularly in social media. The ability to accurately capture, analyze and rank influence is extraordinarily valuable. The key word is “accurately.” There are many vendors (Klout,…

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  • Business Strategy

Is It What You Have Done Or What You Can Do?

  • Posted on April 12, 2011November 1, 2011
  • by Alan Berkson

One of the biggest challenges in selling professional services is dealing with buyers’ preconceptions of who is best qualified to help them. It seems most buyers want to find something more than someone who has done it before. They want…

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  • Business Strategy

Social Media has leveled the playing field. What’s your game plan?

  • Posted on February 3, 2011March 29, 2012
  • by Alan Berkson

So we have a challenging dichotomy: there’s a fear in social media that we’re giving too much away, but content seems to be the currency. I wrote a blog a while back called The Age of Thought Leadership in which I discuss the concept of knowledge abundance vs, knowledge scarcity. Which side are you on? Does it matter?

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  • General

3 Reasons YOU Are Not A Thought Leader

  • Posted on November 16, 2010June 11, 2011
  • by Alan Berkson

A while back I wrote a blog called The Age of Thought Leadership. Sometimes, to define something, it helps to define what it is NOT, so I thought I’d have a little fun. I hope you take it in the spirit in which is was intended.

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  • Customer Service

Double Postage From Aeropostale

  • Posted on September 13, 2010
  • by Alan Berkson

So, not only had Aeropostale customer service been curt and unapologetic, they were wrong!

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  • Leadership

The Age of Thought Leadership

  • Posted on August 23, 2010
  • by Alan Berkson

Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations  in the past few weeks surrounding the the value of social media that I figured I better write it down.…

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  • Social Media

Shout It From The Rooftops

  • Posted on August 10, 2010
  • by Alan Berkson

Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.

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  • Social Media

4 Reasons I Like Twitter

  • Posted on July 29, 2010
  • by Alan Berkson

You can’t buy a Twitter follower list. You have to earn it.

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