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Author: Alan Berkson

  • Business Strategy

Looking Forward To 2013

  • Posted on December 31, 2012April 24, 2016
  • by Alan Berkson

Many thanks to all with whom I’ve had the opportunity to connect over this past year: for your friendship, your collaboration and your patronage. Intelligist Group has lots of exciting plans for 2013 and I owe a great deal of it…

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  • Business Strategy

Instagram And The Art Of Negotiation

  • Posted on December 21, 2012December 21, 2012
  • by Alan Berkson

Negotiation is not black and white. It’s infinite shades of gray. However, it’s incumbent upon each party in the negotiation to understand two important positions: what they want and what they are willing to do to get it. And the…

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  • Education

That Third Kind Of Vet

  • Posted on December 20, 2012September 21, 2015
  • by Alan Berkson

Being able to properly vet might be the most important skill of the 21st Century. Not curing sick animals. Not retiring from military service. I’m talking about “subjecting to thorough examination or evaluation.” We’ve been trained to rely on experts…

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  • IBM Midsize Business

Does Moore’s Law Apply To People?

  • Posted on December 20, 2012May 18, 2013
  • by Alan Berkson

So Microsoft is changing the way they license users. Interesting to see that perhaps the balance of power has returned to the users. Software licensing has always been a strange animal. I recall well my days as an IT integrator and…

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  • Media

Raise Your Hand If You Haven’t Seen Casablanca

  • Posted on December 19, 2012
  • by Alan Berkson

One of the greatest movies ever made, yet I would wager too few people have seen it. It’s an old movie. It’s stale content. In a society that monetizes consumption, those responsible for marketing content give choices that involve profitable…

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  • Business Strategy

2 Key Principles To Keep Your Small Business In Business

  • Posted on November 5, 2012November 5, 2012
  • by Alan Berkson

SMB stands for Small and Medium-sized Business. Today I want to talk to the small businesses. I’ve written a lot about cloud computing, backup strategies and disaster recovery .These are important topics for larger organizations. For smaller organizations, they are…

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  • IBM Midsize Business

3 Infrastructure Reasons The Cloud Makes Sense For Application Development

  • Posted on October 25, 2012October 25, 2012
  • by Alan Berkson

I don’t often blog on specific products or services but I when I recently saw the new partnership between IBM and Cloudshare for agile development I had an epiphany. What caught my attention was not the specific features of the individual products…

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  • Corporate Narrative

Brands, Narratives and Story Worlds – Part 1

  • Posted on October 18, 2012August 15, 2014
  • by Alan Berkson

In Part 1 of this series I talk about the application of cutting edge entertainment IP franchise production techniques to address some of the challenges we see today in corporate communications. Entertainment and corporate communications have intertwined for as long…

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  • Business Strategy

What Business Are You In?

  • Posted on September 7, 2012September 7, 2012
  • by Alan Berkson

Many businesses suffer from an affliction known as “marketing myopia“, a term ably presented and explored by Theodore Levitt in Harvard Business Review. A central component of Levitt’s essay is the danger in focusing on products rather than customers. While this…

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  • IBM Midsize Business

10 IT Security Tips for Midsize Business

  • Posted on August 17, 2012August 17, 2012
  • by Alan Berkson

I recently asked the following question on the IBM for Midsize Businesses group on Linkedin as a basis for discussion and a means to crowdsource some tips and best practices for IT security: Security attacks often arrive unannounced, but a…

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