When I talk to my clients about blogging the first question I get is “who’s going to read it?” It’s a reasonable question and a reasonable concern. It’s just the wrong question.
He exerts tremendous influence over the purchasing decisions of his social circle, yet he is invisible to all the machinations of corporate marketing. He is an Invisible Thought Leader.
All submissions were provided to me on paper, either typed or handwritten and had to be typed (no email or flash drives; not even floppies).
A recent announcement about the debut of RIM’s iPad Challenger made me think about just how much RIM is falling behind with their mobile devices and whether they are even focusing on the right business. Are they a device company or are they a mobile infrastructure company?
So, not only had Aeropostale customer service been curt and unapologetic, they were wrong!
Whether you’re an employee or employer, business or entrepreneur, understanding influence is a critical success factor in the 21st Century.
And that’s when it struck me. Here, truly, was the demise of print media.
Thought leadership. Personal branding. Buzz words in social media. But there’s meat on these bones. I’ve had so many conversations in the past few weeks surrounding the the value of social media that I figured I better write it down.…
Yes, social media can be hazardous to our professional lives. Like any powerful tool, it must be used wisely. But the upside is tremendous.
Babe Ruth struck out 1,330 times, but he also hit a lot of home runs! If your sales people are not striking out, they’re probably only going after the “sure things” (aka the low hanging fruit).